BLACK BELT STARTUP CURRICULUM

FREE COURSE MODULES

The free course modules cover essential considerations for planning, marketing, selling, and delivery in your professional services business.

See the full curriculum below.

Module 1

Introduction to the Free Course

(01:12)

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Module 2

Entrepreneurial Mindset: Are You Prepared for Entrepreneurship?

(04:30)

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Module 3

Overview of Consulting and Service Businesses

(03:50)

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Module 4

Finding and Vetting Your Business Idea

(08:51)

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Module 5

Writing Your Business Plan

(06:53)

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Module 6

Creating Your Personal Financial Runway

(07:54)

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Module 7

Leveraging Your Network

(03:37)

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Module 8

Attending Live Events Networking Events, Part 1

(04:41)

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Module 9

Sales Funnel Overview

(07:11)

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Module 10

Just Sell: Getting to Your First 3 Sales

(03:45)

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Module 11

Project Kickoff and Communication

(05:10)

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Module 12

Full Benefits of Black Belt Startup

(01:29)

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FULL BLACK BELT STARTUP CURRICULUM

The full curriculum is available with Black Belt Startup membership.

  Intro to Black Belt Startup

Module 1

Free Introduction to the Free Course

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  Pillar 1: Entrepreneurial Mindset and Personal Considerations

Module 1

Entrepreneurial Mindset: Are You Prepared for Entrepreneurship?

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Module 2

Beginner's Mind in Japanese Philosophy

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Module 3

Calculated Risk

Coming in October

Module 4

Commit to Ongoing Learning

Coming in January

Module 5

Putting Work/Life Balance on Hold

Coming in November

Module 6

Resilience and Perseverance as an Entrepreneur

Coming in December

Module 7

Creating Your Black Belt Startup Roadmap

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  Pillar 2: Vetting Your Business Idea

Module 1

Overview of Consulting and Service Businesses

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Module 2

Consulting/Service Businesses vs Product Businesses

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Module 3

Mapping Your Skills to Your Offer

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Module 4

Finding and Vetting Your Business Idea

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Module 5

Audience Research

Coming in October

Module 6

Identifying Your Unique Value Proposition (UVP)

Coming in October

Module 7

Going Broad vs. Niching Down

Coming in October

  Pillar 3: Business Planning

Module 1

Side Hustling and Solopreneurship

Coming in October

Module 2

B2B and B2C Models

Coming in October

Module 3

Reselling

Coming in January

Module 4

7 Pricing Models

Coming in November

Module 5

Reliable Sectors in Economic Swings

Coming in March

Module 6

Writing Your Business Plan

 

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Module 7

7 Audiences Your Business Plan Needs to Address

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Module 8

Creating Your Personal Financial Runway

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Module 9

Working With Advisors

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  Pillar 4: Partnerships and Legal Protections

Module 1

How to Hire a Business Attorney

Coming in November

Module 2

Forming a Business Entity

Coming in November

Module 3

Partnerships and Equity

Coming in November

Module 4

Liabilities and Protections

Coming in November

Module 5

Intellectual Property for Consulting and Service Businesses

Coming in March

Module 6

Working with Family and Friends

Coming in March

  Pillar 5: Finance and Accounting

Module 1

Early-Stage Cash Flow, P&L, and Budgeting

Coming in early October

Module 2

Working with Banks

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Module 3

Getting (or Not Getting) Loans

Coming in January

Module 4

Never Do Your Own Accounting

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Module 5

Hiring a Bookkeeper, Accountant, or Fractional CFO

Coming in early October

Module 6

Basics of Accounting Tech

Coming in January

Module 7

Improving the Billing Cycle

Coming in January

Module 8

Taxes for Small Business

Coming in Janaury

Module 9

Insurance for Small Business

Coming in January

  Pillar 6: Branding and Foundational Technology

Module 1

Naming Your Business

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Module 2

Starting with Low-Cost or No-Cost Technology

Coming in October

Module 3

Setting Up Branded Email

Coming In Decmeber

Module 4

Your Business Image Matters

Coming in December

Module 5

Logo and Graphic Identity

Coming in December

Module 6

People and Process First, Technology Second

Coming in February

Module 7

Website Setup

Coming in February

  Pillar 7, Part 1: Marketing

Module 1

Marketing Overview

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Module 2

Preparing Your Messaging

Coming in November

Module 3

Leveraging Your Network

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Module 4

Attending Live Events Networking Events, Part 1

 

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Module 5

Attending Live Events Networking Events, Part 2

Coming in early October

Module 6

Public Speaking

Coming in March

Module 7

Content Marketing Strategy

Coming in January

Module 8

Creating a Newsletter

Coming in January

Module 9

Sales Pitch

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    Pillar 7, Part 2: Marketing (Continued)

Module 1

Allocating Your Marketing Budget on Paid Channels

Coming in January

Module 2

Social Network Setup

Coming in Janruary

Module 3

Setting Up Google Ads

Coming in Janaury

Module 4

Setting Up Facebook Ads

Coming in January

Module 5

AI in Marketing Messaging

Coming in January

Module 6

Creating Your Marketing Performance Dashboard

Coming in March

Module 7

Partner Marketing

Coming in January

Module 8

Individual, Horizontal, and Vertical Referrals

Coming in January

  Pillar 8, Part 1: Sales

Module 1

Sales Overview

Coming in early October

Module 2

Sales Funnel Overview

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Module 3

Sales Funnel Deep Dive

Coming in October

Module 4

The Emotion of Sales

Coming in October

Module 5

The 2-1-2 Sales Approach (2-Hour Response, 1st meeting, 2-Day Followup)

Coming in early October

Module 6

Understanding What the Lead Really Wants

Coming in October

Module 7

Qualifying Leads

Coming in October

Module 8

Types of Leads to Run Away From (Without Being Too Picky)

Coming in December

Module 9

Getting to the Decision Makers and Satisfying the Quiet Stakeholders

Coming in November

Module 10

Nailing Your Demos

Coming in October

    Pillar 8, Part 2: Sales (Continued)

Module 1

Just Sell: Getting to Your First 3 Sales

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Module 2

Working for Free

Coming in March

Module 3

Building Your Rejection Library and Sales Muscle

Coming in October

Module 4

Say Yes, and Then Figure It Out

Coming in October

Module 5

Contracts and Proposals

Coming in October

Module 6

Don't Get Used for Contract Requirements

Coming in March

Module 7

Urgency and Persistence in Sales

Coming in December

Module 8

Questions to Ask After Winning or Losing a Deal

Coming in December

Module 9

CRM Systems (Customer Relationship Management)

Coming in December

Module 10

Gathering Testimonials

Coming in February

Module 11

Success Stories and Case Studies

Coming in February

  Pillar 9: Service Delivery

Module 1

Project Kickoff and Communication

 

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Module 2

Timeline, Scope, and Quality

Coming in November

Module 3

Creating Repeatable Delivery Processes

Coming in March

Module 4

Empowering Your Clients Through Consulting, Training, and Support

Coming in November

Module 5

Progress Reports and Issue Resolution

Coming in November

Module 6

Delighting Your First Clients

Coming in October

Module 7

White Glove: Bringing Fortune 500 Service to SMBs

Coming in October

Module 8

Client Retention

Coming in December

Module 9

Landing and Expanding

Coming in December

  Pillar 10: Working with Contractors and Hiring

Module 1

Signs You Need to Hire

Coming in February

Module 2

Outsourcing vs. Inhousing

Coming in February

Module 3

Hiring "A" Players

Coming in February

Module 4

Hiring for Attitude and Aptitude vs. Qualifications

Coming in February

Module 5

Contractor Agreements

Coming in February

Module 6

Hiring for Sales

Coming in February

Module 7

Company Culture Starts with You

Coming in February

  Next Steps

Module 1

Full Benefits of Black Belt Startup

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ADDITIONAL QUESTIONS?

If you have additional questions about Black Belt Startup, please contact: [email protected]

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