Black Belt Startup Curriculum
Free 1-Hour Essentials Course
The free course modules cover essential considerations for planning, marketing, selling, and delivery in your professional services business.
See the full curriculum below.
Full Black Belt Startup Curriculum
The full curriculum is available with Black Belt Startup membership.
Intro to Black Belt Startup
Pillar 1: Entrepreneurial Mindset and Personal Considerations
Pillar 2: Vetting Your Business Idea
Pillar 3: Business Planning
Pillar 4: Partnerships and Legal Protections
Pillar 5: Finance and Accounting
Pillar 6: Branding and Foundational Technology
Pillar 7: Marketing
Pillar 8: Sales, Part 1 & 2
Pillar 9: Service Delivery
Pillar 10: Working with Contractors and Hiring
Next Steps
Module 1
Free Introduction to the Free Course
Module 1
Entrepreneurial Mindset: Are You Prepared for Entrepreneurship?
Module 2
Beginner's Mind in Japanese Philosophy
Module 3
Calculated Risk
Module 4
Commit to Ongoing Learning
Coming in January
Module 5
Putting Work/Life Balance on Hold
Coming in December
Module 6
Resilience and Perseverance as an Entrepreneur
Coming in December
Module 7
Creating Your Black Belt Startup Roadmap
Module 1
Overview of Consulting and Service Businesses
Module 2
Consulting/Service Businesses vs Product Businesses
Module 3
Mapping Your Skills to Your Offer
Module 4
Finding and Vetting Your Business Idea
Module 5
Audience Research
Module 6
Identifying Your Unique Value Proposition (UVP)
Module 7
Going Broad vs. Niching Down
Module 1
Side Hustling
Coming in December
Module 2
B2B and B2C Models
Module 3
Reselling
Coming in January
Module 4
7 Pricing Models
Coming in December
Module 5
Reliable Sectors in Economic Swings
Coming in March
Module 6
Writing Your Business Plan
Module 7
7 Audiences Your Business Plan Needs to Address
Module 8
Creating Your Personal Financial Runway
Module 9
Working With Advisors
Module 1
How to Hire a Business Attorney
Coming in December
Module 2
Forming a Business Entity
Coming in December
Module 3
Partnerships and Equity
Coming in December
Module 4
Intellectual Property for Consulting and Service Businesses
Coming in March
Module 5
Working with Family and Friends
Coming in March
Module 1
Early-Stage Cash Flow, P&L, and Budgeting
Module 2
Working with Banks
Module 3
Getting (or Not Getting) Loans
Coming in January
Module 4
Never Do Your Own Accounting
Module 5
Hiring a Bookkeeper, Accountant, or Fractional CFO
Module 6
Basics of Accounting Tech
Coming in January
Module 7
Improving the Billing Cycle
Coming in January
Module 8
Taxes for Small Business
Coming in Janaury
Module 9
Insurance for Small Business
Coming in January
Module 1
Naming Your Business
Module 2
Start With Simple Technology - Put People and Process First
Coming in December
Module 3
Setting Up Branded Email
Coming In Decmeber
Module 4
Your Business Image Matters
Coming in December
Module 5
Logo and Graphic Identity
Coming in December
Module 6
Website Setup
Coming in February
Module 1
Marketing Overview
Module 2
Sales Pitch
Module 3
Leveraging Your Network
Module 4
Attending Live Events Networking Events, Part 1
Module 5
Attending Live Events Networking Events, Part 2
Module 6
Public Speaking
Coming in March
Module 7
Content Marketing Strategy
Coming in January
Module 8
Creating a Newsletter
Coming in January
Module 1
Sales Overview
Module 2
Sales Funnel Overview
Module 3
The Emotion of Sales
Module 4
The 2-1-2 Sales Approach (2-Hour Response, 1st meeting, 2-Day Followup)
Module 5
Understanding What the Lead Really Wants
Module 6
Qualifying Leads
Module 7
Types of Leads to Run Away From (Without Being Too Picky)
Coming in December
Module 8
Getting to the Decision Makers and Satisfying the Quiet Stakeholders
Coming in December
Module 9
Nailing Your Demos
Module 1
Just Sell: Getting to Your First 3 Sales
Module 2
Working for Free
Coming in March
Module 3
Building Your Rejection Library and Sales Muscle
Coming in October
Module 4
Say Yes, and Then Figure It Out
Module 5
Contracts and Proposals
Module 6
Don't Get Used for Contract Requirements
Coming in March
Module 7
Urgency and Persistence in Sales
Coming in December
Module 8
Questions to Ask After Winning or Losing a Deal
Coming in December
Module 9
CRM Systems (Customer Relationship Management)
Coming in December
Module 10
Gathering Testimonials
Coming in February
Module 11
Success Stories and Case Studies
Coming in February
Module 1
Project Kickoff and Communication
Module 2
Timeline, Scope, and Quality
Coming in December
Module 3
Creating Repeatable Delivery Processes
Coming in March
Module 4
Empowering Your Clients Through Consulting, Training, and Support
Coming in December
Module 5
Progress Reports and Issue Resolution
Coming in December
Module 6
Delighting Your First Clients
Module 7
White Glove: Bringing Fortune 500 Service to SMBs
Module 8
Client Retention
Coming in December
Module 9
Landing and Expanding
Coming in December
Module 1
Solopreneurship vs. Hiring
Module 2
Outsourcing vs. Inhousing
Coming in December
Module 3
Hiring Employees
Module 4
Hiring "A" Players
Coming in February
Module 5
Hiring for Attitude and Aptitude vs. Qualifications
Coming in February
Module 6
Contractor Agreements
Coming in February
Module 7
Company Culture Starts with You
Coming in February
Module 1
Full Benefits of Black Belt Startup
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